the first step

Thirty minutes about your book


Pick a time below. What I work on, how long a book takes, and what to bring are all on this page, so we can spend the half hour on your book instead of on logistics.

  • What the call is

    You tell me about the book you want to exist, and I ask the questions that tend to reveal what it actually wants to be. By the end, you’ll know whether I’m the right person to write it, roughly what it would take, and what I’d do first.

    No slide deck required. If we’re not a fit, I usually know someone who is.

  • Who I work with

    Founders, CEOs, CISOs, and security strategists, mostly in cybersecurity, AI, and fintech. Sixteen years in editorial, 50+ Amazon bestsellers supported, and enough IT background that you won’t have to translate your own expertise for me.

  • Timeline

    The Thought Leadership Book runs six to nine months. The Accelerated Book runs three to four, for the leaders working against a raise, a launch, or a window that won’t stay open.

    Either way, the schedule depends as much on your availability for interviews as on my drafting. I’m currently booking 12 weeks out.

  • Investment

    Every book gets scoped on its own, because the number moves with length, research load, and how much of the drafting you want to keep. We’ll cover it on the call, and you’ll leave with a real figure rather than a range you have to guess your way into.

    Payment is split across four milestones, and every project includes the Author’s Launch Toolkit, so the launch is built in rather than bolted on.

  • Bring with you

    • The premise, in a sentence, however rough it sounds out loud.
    • Who has to read it, and what you want them doing afterward.
    • Any deadline you’re working against.

Pick a time

30 min · no charge

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Nothing on the calendar that works? Write to me at april@aprilannekelly.com and we’ll find a time.